Cookie Policy

Cookies, analytics and targeted advertising

Cookies are small text files which are sent to your browser by a web server and stored on your personal computer’s hard disk. We use cookies on our site to:

  • Cut down the number of times you have to type in data
  • Record the success of advertising, to target advertising and to track visitor usage
  • Track responses to regular customer surveys and to make sure you don’t see the same survey more than once
  • Google Analytics improves our marketing campaigns, strategies and website content
  • Third party tools help to keep our website updated and relevant to you
  • Cookies help us give you a personalised service.

Our cookie banner allows you to opt-in or out of the various types of cookies we serve; if you accept you are giving us permission to use the cookie data we collect to improve your website experience.

You can also opt-out of the Google Display Advertising Features using Ad Settings, the Google Analytics opt-out browser add on, or WebChoices. If you want to know more information about how to remove cookies from your browser, go to the All About Cookies website.

Doing so, however, may restrict the functionality of the GradeMaker website and a large proportion of other websites around the world as cookies are a common feature of most modern websites. Some cookies are essential for our site to function at its best on your device. If you’d like to change your cookie settings and learn more, please follow the links at the foot of the page.

We do not use cookies to:

  • collect any of your personal or sensitive information without your permission
  • pass your personal information to third parties without your permission.

Types of cookies

A cookie is a small piece of data (a text file) that a website asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies.

We also use third-party cookies – which are cookies from a different domain than our website – for our advertising and marketing efforts. Here are the types of cookies and tracking technology we use:

Strictly Necessary

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only created when you’ve set your privacy preferences, logged in or filled in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any of your personal information.

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable our website to provide enhanced functionality and personalisation. Functional cookies may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not work properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.